The Truth about Goals, Habits, and Results in Business and Life

What is the problem with goals?

Did you know that setting goals is frustrating and demotivating for most people? This causes a huge loss of productivity, innovation, profit, and growth potential for individuals and businesses alike. We see teams, departments, and whole organizations struggle to hit their targets because of this.

We live in a world of New Year’s resolutions, fad diets, and constant distractions. Many people see setting goals as setting themselves up for another failure. It’s just too easy to fall right back into familiar, comfortable routines.

How should we view goals?

Goals are simply different results than what we have now. Whatever you have now is the outcome of your past habits, routines, and systems. Even without set “schedules” or “routines” you have a system that serves a conscious or subconscious need/want (i.e.-feeling like a spontaneous person or trying to avoid planning anxiety).

Motivational speakers often tell us to focus and work harder. However, just trying to work harder might help for short-term gain, but it doesn’t really help for long-term and consistent success. If you really want to take something to the next level and keep it there, it starts with changing your everyday habits and routines. These are your personal systems for success…or…more of the same. But don’t try to do it all at once.

The secret to getting more of what you want is to make small changes. For example, if you want to “get fit”, then find an easy, short exercise to do daily. This could just be a few jumping jacks or pushups. Once you do this easily and without having to think about it, start adding more to it. You will find it has a snowball effect as you build the small wins and retrain your brain to believe that goals are achievable, rewarding, and easy.

How does this relate to business?

Here’s the Kicker: This works the same in life and business. You and your employees have certain routines and habits that you run every day. If you want different results, you have to take a look at your processes and systems. Are they really optimized for the best outputs? Where is the waste? What can you automate? In what areas do you need people with stronger skills? Where do you need to train or recruit to improve productivity, quality, profitability, etc.?

Ultimately, I encourage you to flip goal-setting on it’s head and become a systems-setter. Work with your team members to set goals. Then work together and find ways to improve personal and business systems to get the results everyone wants. Of course, start small and build from there. This makes it manageable for everyone. This is also foundational for becoming a culture that is always embracing new horizons as employees continuously innovate, improve, and adapt. Given some time, training, and coaching, your employees will find goals exciting and motivating again. Plus, as they grow, so too will your business.

Kick Start Your Marketing

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.

  1. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.
  2. Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. Likewise, you should always send thank you letters or small gifts to partners you find success with.
  3. Phone call: Use a telephone call to follow up with them to talk again about the matters you talked about in your meeting and offer any assistance you can to help their business run smoothly and more successfully.

None of these will work if you don’t have a quality product/service to back you up!

Here are the key steps for putting together your start-up marketing tools:

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Stop Wasting Your Resources!

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:

  • What do people really want to buy from me?
  • What related products are they already buying?

Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can customer share with. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.

The basic concept is this:

You want to find existing businesses who have the customer profile that you are looking for to market your products/services to.

Then strike up a relationship with those business owners to work out an incentive for customers to purchase from both businesses.

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Educate Your Customers

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you!

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

  1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
  2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
  3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to reward loyal customers. You can also do this with a preferred pricing option.
  4. Integrity: Using good business practices and simply upholding integrity, dignity and honesty go along way with customers. Let’s face it, there’s a lot of swindling and crap out there and the safer and more confident you make your customers feel, the more they will trust you and that makes for an amazingly supportive and loyal customer.

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Lessons I Learned from Paris Hilton

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

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